The Lubavitcher Rebbe set an example for how society can heal itself from within. Through nurturing the inherent goodness within everything and cultivating the latent empathy we all possess, we can change ourselves and the world around us for the better, ushering in an era of global peace and tranquility for all.

Tzedaka - charitable giving - is a constant theme in the Rebbe's teachings and became a campaign to educate everyone to become a giver.

The Atlantic Giving Project is inspired by and a result of the Rebbe's clarion call to inspire humanity to greater moral and ethical heights through positive and consistent action.